This was a collaborative effort between Caroline Cook and myself. We were tasked with coming up with a unique promotion with an accompanying advertising campaign for Starbuck's new product Via instant lattes. Our promotion was a competition where people were to submit pictures of themselves drinking a Via latte, and caption it with what they were doing and where they would rather be. The idea being that you are 'instantly' transported 'via' Via instant. The winner of the competition would receive an all expense-paid trip to the location they used in their caption.