Tab is a soda brand desperately in need of a revival.  As many of us know Tab is a diet cola beverage produced by the Coke-Cola company who has been marketed, almost exclusively, to women.  My partner, Claire O'Neal, and I rebranded Tab to be a disavowal of all unnecessarily engendered products.  We created an empowering voice of equality to speak to and ensnare the younger demographics.

  ̌